Lamar Riddick is a Christian Hip-Hop artist aiming to revive present day culture and the music industry in through entertaining but change eliciting music. His creative process is to inject Jesus Christ into modern-day problems and themes such as cultural brokenness and injustice. Currently, Riddick is taking over his city of Morgantown, West Virginia. Solidifying himself as an entrepreneur, he has started the Revive Collective, which runs his clothing line titled, “Revive.” He also runs a student/graduate internship program to influence and improve the next generation.
Originally from North Carolina and Florida, Riddick grew up in the performing arts. His mother, who was a theatre actress, and father encouraged him to pursue his interests in marching band, theatre, and other activities. After high school, Riddick earned a full academic scholarship and a partial band scholarship to Bethune Cookman University. Graduating with a bachelor’s in music sound recording engineering, he moved with his wife to West Virginia where he became the program assistant at the West Virginia University’s School of Music.